As an Advisor, Jen provides early stage entrepreneurs with coaching and mentoring, leveraging her startup and business background to help them advance their opportunities.
Jen is a long-time entrepreneur in Calgary. She has spent the past 20+ years helping to build brands from the ground up. Jen has worn every hat to help create vision, clarify messaging, craft imagery, design and execute materials and events, and nurture the development of brands through marketing, design and writing.
Jen spent the past four years building a start-up in the construction industry from scratch, from raising funds, to head of product, to marketing and sales, and daily operations, unfortunately to its eventual shutdown.
Her fun side project is Eff Academy, a forum about failure where entrepreneurs can find commonalities and connect on the challenges they've shared in starting, running, scaling, and sometimes shuttering, their businesses.