Discover
Register
Understanding customer behaviour is essential to startup success! As the founder of your startup, you will learn how to engage customers and discover their motivations, preferences, and needs through this 6-week applied program. You will be expected to conduct multiple customer interviews, share the results of those interviews with peers/advisors, and mould your startup's business model on a weekly basis.
By the end of the program, you will have acquired vital information about your customers and obtained a clearer understanding of the market potential. You will also have been equipped with strategies to validate your solution in a cost-effective manner.
Participants are expected to commit at least 15 hours/week for in-class sessions and homework deliverables.
"The Discover program provides a solid framework for engaging customers to better understand the market potential and needs. Has probably saved us months in the process of starting our new business."
- Derrick Keoing
"Discovery is a challenging way to assess a business idea. One has to be willing to be very wrong. Critically assessing the data gathered is key to getting a benefit. Doing it right may result in robust discussions among partners - and it's worth it!"
- Nora Brittney