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Junction: Applications Open for Spring 2020!



Difficulty talking to customers? Not sure if you're asking the right questions? Customers not calling you back? 

This program empowers you to understand how to engage with customers, how to test your product ideas, and how to measure the results. In short - we’ll give you all the ingredients necessary to build a viable business solution people love and are willing to pay for!*

How does it work?
  • Identify who your early adopters are, what they look like and how they behave to build a better solution for the problem they want to solve. 
  • Evaluate how big and compelling their problems are - and if it’s worth your time & money to try and solve them.
  • Craft a series of tests (aka “MVP’s”) so you know what to build, when to build it, and why it matters to your customers.


*Real customer conversations guaranteed, results may vary. Side effects may include: Product pivots, mvp iterations, actual early adopters and even early revenue.

Course Schedule

- Each session will take place from 9AM-12PM -

Session 1: February 5 - Stop selling, start listening.

Session 2: February 12 - Everybody is lying to you. Here’s how you get over it.

Session 3: February 19 - Why is nobody buying? Unlock sales today.

Session 4: February 26 - Am I on the right path or should I hit reset?

Your Investment

Early bird: $100/person + GST and Eventbrite Fees

$175/person + GST and Eventbrite Fees


Platform Beta at Hillier Block

429 8 Ave SE, Calgary, AB  T2G 0L7


Payment for this program is managed through Eventbrite.

Click ‘Register Now’ to complete your registration. 

Register Now

saved us months

"The Discover program provides a solid framework for engaging customers to better understand the market potential and needs. Has probably saved us months in the process of starting our new business."

- Derrick Keoing

it's worth it

"Discovery is a challenging way to assess a business idea. One has to be willing to be very wrong. Critically assessing the data gathered is key to getting a benefit. Doing it right may result in robust discussions among partners - and it's worth it!"

- Nora Brittney



Understand how to use low cost minimum viable products to test your riskiest assumptions.


Set yourself apart from the competition, and gain an unfair advantage when approaching investors, partners and customers.

321 Growth Academy

Designed to ignite the growth of B2B Startups and Scaleups, through hands-on learning and coaching to drive revenue faster.