Craft a Compelling Problem Statement & Value Proposition Participant Outcome: Clearly define the problem and value. During this session, you will: Develop a clear and compelling problem statement that clarifies who benefits and how. Learn how to distinguish between the problem, the solution, and the unique value your work creates. Identify the people, communities, or organizations most affected by the problem and what matters most to them. Craft a value proposition that clearly communicates why your work matters and why others should care. Leave with practical tools to strengthen research proposals, grant applications, innovation pitches, and stakeholder conversations. Perfect for: Early-stage innovators preparing to engage partners, funders, customers, or community members. No prior experience required. In-person attendees: enjoy light snacks and networking in a supportive space!
Craft a Compelling Problem Statement & Value Proposition
Participant Outcome: Clearly define the problem and value.
During this session, you will:
Develop a clear and compelling problem statement that clarifies who benefits and how.
Learn how to distinguish between the problem, the solution, and the unique value your work creates.
Identify the people, communities, or organizations most affected by the problem and what matters most to them.
Craft a value proposition that clearly communicates why your work matters and why others should care.
Leave with practical tools to strengthen research proposals, grant applications, innovation pitches, and stakeholder conversations.
Perfect for: Early-stage innovators preparing to engage partners, funders, customers, or community members.
No prior experience required. In-person attendees: enjoy light snacks and networking in a supportive space!
Professional Faculties PF 4220, University of Calgary Main campus 2500 University Drive Northwest, T2N 1N4
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