Stop building for "everyone" — define exactly who you're solving for.

This 2-week program picks up exactly where Discover 101 leaves off. You've already done the work of confirming your problem is worth solving — now it's time to get precise about who has that problem most acutely, why they'd act on it, and how to tell them apart from everyone else who might casually nod along but never buy.

Discover 201 helps you turn a validated problem into a clear picture of who has it. You'll walk away with a defined Ideal Customer Profile. Grounded in real evidence, not assumptions — so your product, marketing, and sales all speak to the right person.

Ready to learn about the investment process? Join Raising Capital 201 to learn about tools, frameworks, and best practices for raising money.

Ready to learn about the investment process? Join Raising Capital 101 to learn about basic knowledge on funding literacy.

Success isn’t based on the product you’ve built. It’s based on how well you understand your customer and solving a real problem.

After You Register
Following Discover 101, you'll be booking two mandatory 15-minute accountability check-ins. Expect to hear from us shortly after registration to get these on the calendar — attendance is expected.

Ready to move beyond the basics and start building a repeatable, scalable sales motion?

In this workshop, we'll break down how to go from "we have a great idea" to "we have a structured way to consistently find, qualify, and close customers."
‍

Turn your proof of concept into a product that works — for real users, at scale.

The goal of this session is simple: refine what you’ve built into a focused, usable MVP — and create a path to scale it with confidence.