Workshops
Designed to help founders – from aspiring to experienced – to ideate, launch and scale their tech-enabled business faster.
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Platform Workshops
Sales 201: Go-To-Market Strategy & Building a Sales Pipeline
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June 24, 2026
|
6:00 - 8:00 PM
$25 +gst (Non-members)
$10 +gst (Platform Members)
$10 +gst (Platform Members)
In-Person at the Platform Innovation Centre, Classroom 1
In this session, you will learn how to:
- Define a clear, focused go-to-market strategy for your startup or product
- Build a simple, repeatable sales pipeline from first touch to close
- Understand the key stages of a funnel and where deals typically break down
- Win more by gathering multiple stakeholder viewpoints and using that information strategically
launch
In-Person
Sales 101: From Insight to Outreach
June 17, 2026
|
6:00 – 8:00 PM
$25 +gst (Non-members)
$10 +gst (Platform Members)
$10 +gst (Platform Members)
In-Person at the Platform Innovation Centre
- How to move from "I understand your problem" to "here's why you should act on it now", and why that shift is harder than it sounds.
- The basics of change management in sales: why awareness of a problem doesn't automatically create urgency to solve it, and how to work with that reality.
- How to build outreach habits, cadence, volume, and multi-threading, that open doors without feeling pushy.
validate
In-Person
MVP 201: Refine to Scale
Wednesday, May 20th, 2026
|
6:00 – 8:30 PM
$25 +gst (Non-members)
$10 +gst (Platform Members)
$10 +gst (Platform Members)
In-Person at the Platform Innovation Centre
- How to prioritize features using real-world frameworks (must, should, could, won’t).
- Why UX, user flows, and design decisions matter before scaling development.
- How to think about tech stacks, cost, and scalability without overcomplicating your build.
launch
In-Person
Program Alumni
“From meeting prospective clients, to finding tech talent, it’s all possible under one roof
at the Platform Innovation Centre.”
Tanuja Khanolkar
Co-Founder, EMeRG Medtech
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“I have a much clearer path forward in business thanks to Platform Calgary, and that path will be grounded in wisdom, community, shared experience, and constant support .”
Justin Kudding
Partner, Plunge Audio
“Platform Calgary is where startup dreams are dreams are nurtured and brought to life.”
Co-Founder & CEO, Crbon Labs
“I want to express my deepest gratitude to the entire team at Platform for their unwavering support, mentorship, and belief in my vision. The impact of the programs on my entrepreneurial journey is immeasurable.”
Prabh Paul
Co-Founder, Tracecost
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Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.