Stop building for "everyone" — define exactly who you're solving for.

This 2-week program picks up exactly where Discover 101 leaves off. You've already done the work of confirming your problem is worth solving — now it's time to get precise about who has that problem most acutely, why they'd act on it, and how to tell them apart from everyone else who might casually nod along but never buy.

Discover 201 helps you turn a validated problem into a clear picture of who has it. You'll walk away with a defined Ideal Customer Profile. Grounded in real evidence, not assumptions — so your product, marketing, and sales all speak to the right person.

Already talking to investors? Walk out with a ready-to-use due diligence strategy, cap table clarity, and a valuation framework you can defend in the room.

Not fundraising yet? This is exactly when to learn how investors think, what they look for, and how to choose the right capital path for your stage.

Success isn’t based on the product you’ve built. It’s based on how well you understand your customer and solving a real problem.

After You Register
Following Discover 101, you'll be booking two mandatory 15-minute accountability check-ins. Expect to hear from us shortly after registration to get these on the calendar — attendance is expected.

Connect with likeminded innovators, startup resources and learn to navigate the complex web of the entrepreneurial ecosystem in Alberta

This virtual session brings founders and innovators together in the heart of Calgary’s tech and innovation ecosystem. You’ll learn through hands-on activities, real examples, and guided exercises that prepare you for your next steps.

Ready to move beyond the basics and start building a repeatable, scalable sales motion?

In this workshop, we'll break down how to go from "we have a great idea" to "we have a structured way to consistently find, qualify, and close customers."
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You've validated the problem. Now learn how to turn that insight into your first real sales conversations.

The goal of this session is to bridge the gap between customer insight and sales action — giving you the fundamentals to start conversations, handle resistance, and keep things moving.
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Turn your proof of concept into a product that works — for real users, at scale.

The goal of this session is simple: refine what you’ve built into a focused, usable MVP — and create a path to scale it with confidence.