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Platform Calgary is a non-profit, member based organization. Our mandate is to bring together the resources of Calgary's tech ecosystem to help startups launch and grow at every step of their journey, from ideation to scale.
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Idea to recurring revenue in 12 weeks.

The Platform Pre-Accelerator is for software founders with a great idea and strong ambition. You leave with a product in market, a pipeline you built yourself, and customers on contracts that renew.

Join Now See the 12 weeks →

Free. No equity. Running September 14th to December 4th.

Apply by August 30th.

Your pipeline · week 8 of 12Live

Discovery calls31 ▲5

Demos booked15 ▲4

Users signed up10 ▲3

Paying customers5 ▲2

Contracts that renew2 ▲1

AI read of your call transcripts

Urgency score72/100

“Budget already being spent” in 11 of 31 calls.

Opportunity score64/100

One segment converting 3x the others.

Example data

12 weeks

September 14th to December 4th.

$0

no fee, no equity taken.

Real product, real sales

A working product in the hands of your customers

They loved the idea. Then nobody bought it.

Enthusiasm is free. Buying costs budget, political capital and a signature. The two barely correlate, which is why encouragement is the most expensive evidence a founder can collect.

The questions that actually predict a sale are not complicated. They are just uncomfortable.

Who exactly has this problem, and what is it costing them this month?
What are they doing about it today, and why would they leave that for yours at your price?
Will they commit before you finish building it?

Twelve weeks to answer them with signatures instead of opinions.

Program structure

No sessions. Support at your fingertips. AI behind it all.

No workshops and no set curriculum. Twelve weeks pointed at one thing. The content library is open and self-serve from day one, office hours are there when you're stuck, and the rest of your time goes on buyers.

Weeks 1–2

A customer you can name, a problem you can price, and something they can use.

You'll end week 2 with a validated problem and a working product shaped by what buyers actually want. Group coaching in pods, with technical support if you need help shipping.

Week 2 · a working product, in real hands

Weeks 3–4

A product that stands on its own. A hunt that isn't all on you.

A product ready for real buyers, pricing identified, and AI carrying the parts of the process that used to eat your week so that you can focus on talking to the right people.

Week 4 · market-ready, and a funnel that runs

Weeks 5–12

Eight weeks pointed at getting revenue.

Your sales pipeline moving every week with increased coaching intensity and 1:1 advisory unlocked by your progress.

Week 12 · signed, and repeatable

Both at once

“We track this in three spreadsheets.”

“It costs us a shift every week.”

“I’d pay to stop doing it by hand.”

“Send me something I can try.”

Building

Gate · a working product

The beta loop, daily

Ship it - to real users, not friends

↓

Watch what they do - and where they stop

↓

Change it today - then ask for the sale

↻ every day for two weeks

Gate · market-ready

Your scoreboard, week by week

Discovery calls31

Demos booked15

Users signed up10

Paying customers5

Contracts that renew2

Smaller pod coaching

1:1 advisory support

Industry Deep Dives

Inside weeks 5–12

Industry Deep Dives

For the companies who show strong progress and commitment, receive an hour with sector experts who pressure-test what you're selling, how you're selling it, and what's actually blocking the deal.

The scoreboard

Every week, you see the whole funnel.

Discovery calls, demos booked, users signed up, paying customers, and how many of those are on a contract that renews. Updated weekly, visible to your pod. Only recurring revenue counts at the bottom, so a one-off invoice cannot flatter a quiet week.

Record your discovery calls and AI reads the transcripts back: an urgency score for whether the problem is costing money today, and an opportunity score for which segment converts. You find out you are talking to the wrong buyer in week two, not week ten.

Join now

Apply for Fall cohort by Aug 30.

Your pipeline · week 8 of 12Live

Discovery calls31 ▲5

Demos booked15 ▲4

Users signed up10 ▲3

Paying customers5 ▲2

Contracts that renew2 ▲1

AI read of your call transcripts

Urgency score72/100

“Budget already being spent” in 11 of 31 calls.

Opportunity score64/100

One segment converting 3x the others.

Example data

Eligibility

You qualify if…

✓You’re building in the Calgary region.

✓You can name a specific operational problem and point to evidence it’s real: conversations with potential buyers, direct experience in the role, or documented demand. No product required.

✓A proprietary software product is the thing you sell. Not reselling, not a services firm with an internal tool, not a service where humans do the work.

✓You’re selling B2B or B2C to private sector customer. Selling to businesses: one person or a small group holds the budget and can sign. Selling to consumers: a clear problem and a market big enough to scale.

✓Your model can recur: subscription, per-seat, annual licence, or a paid pilot that converts to one.

✓Total revenue to date is under $50K annualized.

✓Someone on your team can ship fast, by writing code or by directing AI to write it.

✓You can commit 15+ hours a week for 12 weeks to growing your business.

✓You’ll log weekly numbers and be visible on the cohort scoreboard.

✓No regulator, licence or certification stands between your product and your first paying customer.

Founders on the coaching

She understood the company and the problem deeply, and challenged assumptions in a way that never felt like an exercise. I always came out with clarity I didn’t walk in with.

Samim Rostainajad, Gridops

Nobody has ever understood my business more deeply or more clearly. I’ve been at this three or four years, I’ve pitched it a thousand times at events, and hundreds of people I’ve talked to about it - and nobody has said the things that she said. It blew me away that she did it in half an hour.

Sarah Elder, PYPD

The best part was that all the coaches were sincere and patient to understand my business and give honest feedback. It transformed how we’re going to grow. I’m confident we’re going to hit a million this year.

Daniella Jasper-Okumagba, The BRDGE

The coaching session brought a lot of clarity, helping you figure out how to prioritize, what goes on the back burner, what goes first. After the program, that clarity shift gave me direction - sometimes small tweaking makes a big difference.

Sham Pathak, DOC24/7

Founder stories

Hear it from founders.

Questions founders actually ask.

Twelve weeks from now, you could have customers who renew.

Apply now if you’re ready to take your idea to the next level.

Application Deadline: August 30.

Have questions? Email venturegrowth@platformcalgary.com

Register

Four questions. You’ll get a booking link right away.

You’ll get a booking link for your intake conversation immediately. It’s not an interview.

This program is offered at no cost, thanks to funding from:

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Land Acknowledgement

We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.