Make It Make Sense: A Virtual AI Summit For Marketers
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October 23, 2025
9:00 am—3:00 pm
Zoom
Hosted by:
Make it Make Sense is a virtual AI summit for marketers to skip the jargon and learn exactly how to use AI tools to write sharper copy, launch faster campaigns, and lead marketing teams and scaling businesses through this rapid technology shift in our industry. From big-picture leadership decisions to everyday use-cases, you’ll get up-to-date insights on how AI is shaping the work of modern marketers. Here’s what your day will look like: 9:00 a.m. — AI for Marketing Leaders: What’s Hype and What’s Helpful with Sarah Stockdale 10:00 a.m. — SEO in the Age of AI: What Actually Matters? with Tiffany DaSilva 11:00 a.m. — Drawing the Line: Making Ethical Choices in the Age of AI with Avery Swartz 1:00 p.m. — When (And When Not) to Use AI in Your Content Strategy with Hiba Amin 2:00 p.m. — No fake stats: Risk-averse AI-powered research, with Bryan Grover 👋 This event is for leaders, managers, and curious learners who want to stay ahead of the curve without the overwhelm. Join us live online on October 23, 2025 to learn from industry experts and walk away with practical strategies you can put to work right away — or register to catch the replay if you can’t make it live. 25% of ticket proceeds will be donated to Doctors without Borders
Make it Make Sense is a virtual AI summit for marketers to skip the jargon and learn exactly how to use AI tools to write sharper copy, launch faster campaigns, and lead marketing teams and scaling businesses through this rapid technology shift in our industry.
From big-picture leadership decisions to everyday use-cases, you’ll get up-to-date insights on how AI is shaping the work of modern marketers.
Here’s what your day will look like:
9:00 a.m. — AI for Marketing Leaders: What’s Hype and What’s Helpful with Sarah Stockdale
10:00 a.m. — SEO in the Age of AI: What Actually Matters? with Tiffany DaSilva
11:00 a.m. — Drawing the Line: Making Ethical Choices in the Age of AI with Avery Swartz
1:00 p.m. — When (And When Not) to Use AI in Your Content Strategy with Hiba Amin
2:00 p.m. — No fake stats: Risk-averse AI-powered research, with Bryan Grover
👋 This event is for leaders, managers, and curious learners who want to stay ahead of the curve without the overwhelm.
Join us live online on October 23, 2025 to learn from industry experts and walk away with practical strategies you can put to work right away — or register to catch the replay if you can’t make it live.
25% of ticket proceeds will be donated to Doctors without Borders
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Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.