Marketing Mistakes We Made (So You Don’t Have To)
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May 29, 2025
12:00 pm—2:00 pm
Life Sciences Innovation Hub
Hosted by:
Join us for the next Founders Lunch panel discussion: Marketing Mistakes We Made (So You Don’t Have To). This session brings together marketing experts to share the real-world missteps, surprises, and lessons they’ve encountered along the way. Whether you're building your first venture or scaling your latest idea, you’ll walk away with practical insights to help you avoid common traps and make smarter marketing decisions. Bring your questions, grab lunch, and learn from those who’ve been on both sides of the startup journey. Panel: Megan Geyer, Director, Marketing and Communications at Innovate Calgary - moderator Michael Dargie, Founder at Make More Creative Kristin Eberth, Founder at Nocturnal People Dante Luu, Marketing & Public Relations at Carbon Upcycling Technologies Pedro Porto Alegre, VP of Strategy at Cult
3655 36 St NW
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Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.