Points, Miles & Data: A deep dive into the World of Loyalty Programs

We are thrilled to host this conversation with RewardsCanada on Points, Miles, & Data. From loyalty strategy to the insights behind consumer behavior, this panel will unpack how data powers the points and miles economy. Whether you're optimizing rewards or designing the systems behind them, this session will offer a behind-the-scenes look at what makes loyalty programs tick. The panel will feature: Moderator: Patrick Sojka, Founder, RewardsCanada.ca Sol Zia, Executive Director at Calgary Hotel Association Steve McClelland, Vice President of Loyalty at WestJet Katlin Mathison, Director of Strategic Partnership at Neo Financial This event series happens every week at the Pioneer. Doors open at 4:30pm, the panel starts at 5pm.