Points, Miles & Data: A deep dive into the World of Loyalty Programs
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May 8, 2025
4:30 pm—7:30 pm
The Pioneer
Hosted by:
We are thrilled to host this conversation with RewardsCanada on Points, Miles, & Data. From loyalty strategy to the insights behind consumer behavior, this panel will unpack how data powers the points and miles economy. Whether you're optimizing rewards or designing the systems behind them, this session will offer a behind-the-scenes look at what makes loyalty programs tick. The panel will feature: Moderator: Patrick Sojka, Founder, RewardsCanada.ca Sol Zia, Executive Director at Calgary Hotel Association Steve McClelland, Vice President of Loyalty at WestJet Katlin Mathison, Director of Strategic Partnership at Neo Financial This event series happens every week at the Pioneer. Doors open at 4:30pm, the panel starts at 5pm.
117 8 Ave SW, Calgary, AB
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Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.