Protecting Intellectual Property Assets for Canadian Businesses

Overview Learn how to protect your brand and technology through trademarks, patents, and other IP tools. In this session, sponsored by MLT Aikins, discover what every entrepreneur needs to know about trademarks, patents, trade secrets, and design protections in Canada. Whether you’re expanding an existing brand or launching a new one, you’ll gain practical steps to secure legal protection, avoid costly mistakes, and understand how IP supports long-term growth. Key Takeaways Why trademarks matter for brand protection Choosing between patents and trade secrets Other IP tools: design rights & copyright Who Should Attend Entrepreneurs expanding into Canada Startups and scaleups protecting innovation Business leaders forming partnerships Presenters Charlene M. Lipchen – IP lawyer and registered patent/trademark agent with expertise across diverse technologies and industries. Aaron J. Sutherland – Corporate and IP lawyer specializing in trademark protection, licensing, and commercialization. Agenda 9:00–9:30 – Registration & Networking 9:30–10:15 – Presentation by Charlene M. Lipchen & Aaron J. Sutherland 10:15–11:00 – Networking