Building a Better Brand Story - A Workshop

Brands can be weird, complicated, and nuanced beasts. Sometimes, it feels like you have it all figured out and know exactly what your brand will say or do, and then, in the blink of an eye, its off on a bender with their buddy, stumbling around like a milk-drunk baby. Wait. Do babies, drunk on milk, actually stumble? Probably not, but it’s a pretty great metaphor for any untethered and unfocused brand. Why should you come to this workshop? Understanding what your brand is saying and how it’s saying it, is critical to the survival of your business. In this energetic and engaging workshop, you will: Learn to analyze any website to see exactly what the audience sees Learn how to fix it if it’s broken or amplify what’s working Learn the five best ways to tell a memorable brand story Learn the three things your story should never say Leave with a new way of looking at how a business shows up in the world Who is this workshop for? Entrepreneurs and business owners who want to see if what they think they’re saying is actually what they are saying. Entrepreneurs and business owners who want to know what their competitors, or role models, are doing. Agencies that want a new way to find and help clients. About Your Presenter Michael Dargie | Make More Creative Michael has been running a successful Creative Agency based in Calgary, Alberta for the past 18 years, helping entrepreneurs, artists, and SMEs find, shape, and share their stories with the world. He has spent more than 40,000 hours on various stages around the world, sharing his knowledge and passion for branding, storytelling, and creativity in business. Michael is also the creator and host of The RebelRebel Podcast — nominated for ‘Outstanding Business Series’ 2019, 2020, 2021, and 2023. Michael is a partner with Calgary Economic Development’s Canadian Trade Accelerator Program, Innovate Calgary, and Learning City’s Open Learning Lab — dedicated to helping businesses in Canada succeed locally and on the world stage.