Startup Essentials: Startup 101
Let's start with the basics. Learn startup terminology, customer discovery and craft an elevator pitch. Startup 101 sets you up for success whether you are starting or joining a startup.
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3 hours every second Wednesday of the month
$15/person + GST
Virtual
After completing Startup 101, you will be able to:
- Understand what a startup is
- Identify the difference between a Startup vs Small Business vs Scaleup
- Start to articulate the problem using a Problem Statement
- Understand what customer discovery is and have tips to start talking to your customers
- Talk about you and your idea by building an elevator pitch
- Navigate Calgary's startup community
Get the knowledge, tools, and resources you need to navigate the startup landscape with confidence.
If you're an aspiring entrepreneur, have a business idea, or are simply curious to learn more about tech startups, Startup 101 is for you!
The goal of this course
Our goal is to get you comfortable with the language of a startup and an entrepreneurial ecosystem. You'll walk away better able to navigate the resources available to you and more confident in taking the next steps – ready to talk to your potential customers or to apply for that dream tech job!
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Let's start with the basics. Learn startup terminology, customer discovery and craft an elevator pitch. Startup 101 sets you up for success whether you are starting or joining a startup.
This course is for
New and aspiring founders
People who have identified a problem or have an idea for a business which utilizes technology.
People looking to better understand the resources in the Calgary startup community.
Startup employees and job seekers
Employees of an early stage startup looking to have a better understanding of what it means to work at a startup and how to contribute to its growth.
Students
Students looking to launch a career in tech as a founder or employee of an early stage startup.
Program Alumni
Frequently Asked Questions
Registration Info
Program available monthly from January 2024!
Startup 101 is a 3-hour course, broken into three segments:
- Startup Fundamentals
- The Problem, Customer Discovery and an Elevator Pitch
- The Calgary Startup Community and Resources
Are you already familiar with startups and the local entrepreneurial ecosystem, and are looking to learn more about your customer? Register for Platform’s Discover program, an interactive 4-week program.
Alumni Testimonials
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Let's start with the basics. Learn startup terminology, customer discovery and craft an elevator pitch. Startup 101 sets you up for success whether you are starting or joining a startup.
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Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.