Knowing your customer lets you develop products and services that address their needs, pain points, and preferences, ideally resulting in product-market fit and paying customers!
Our goal is to get you well-versed, comfortable and confident identifying customers and talking to them. Talking to your customers means better targeted product development, market differentiation, effective marketing and communications, customer acquisition and retention, and sustainable growth.
Week 1: Startup Basics and Customer Discovery
January 22nd | 6-8 PM (MT) - Online
Week 2: Lean(er) Canvas and Early Adopters
January 29th | 6-8 PM (MT) - Online
Week 3: Competition and Problem
February 5th | 6-8 PM (MT) - Online
Week 4: Summary & Final Presentations
February 12th | 6-8 PM (MT) - Online
People who have identified a problem or have an idea for a business that uses technology.
Employees of an early stage startup looking to contribute to the development and growth of the company they work with.
Students looking to start a career in tech or launch a startup.
Week 1: Introduction and startup basics
Week 2: Customer discovery and early adopters
Week 3: Competition & problem
Week 4: Summary & final presentations
Founder & Chief Product Officer, Ontopical
Senior Manager, KPMG Canada