The session will share how to: - Validate that a problem is worth solving - Determine a startup’s Ideal Client Profile (ICP) - Know if a start-up should pause, pivot, or proceed - Identify and test the assumptions that could kill a startup - Differentiate from the three forms of competition every startup has - Leverage the 11 questions every problem validation interview should ask - Combine early adopters and trigger events to accelerate customer adoption - Understand the six types of customer problems that increase a startup’s odds of success
The session will share how to:
- Validate that a problem is worth solving
- Determine a startup’s Ideal Client Profile (ICP)
- Know if a start-up should pause, pivot, or proceed
- Identify and test the assumptions that could kill a startup
- Differentiate from the three forms of competition every startup has
- Leverage the 11 questions every problem validation interview should ask
- Combine early adopters and trigger events to accelerate customer adoption
- Understand the six types of customer problems that increase a startup’s odds of success
#200, 37 Richard Way SW
Join us on February 5th, you'll be front-row as these emerging innovators pitch their solutions in a Dragon’s Den style competition before a panel of expert judges.
On Wednesday, February 11, 2026, the Haskayne School of Business will host the 8th annual PETRONAS International Energy Speaker Series featuring keynote speaker Edward Fishman, joined by Robert (RJ) Johnston and moderated by Jackie Forrest, to examine how