What Is This Workshop About?

What You’ll Learn

  • Learn how to time your fundraising strategically based on growth stage, market conditions, and internal readiness.
  • Distinguishing between startup and small business growth and funding strategies.
  • Evaluating diverse capital sources, including grants, debt, and VC funding.
  • Understanding the risks and rewards of grants, loans and non-equity resources
  • Learn how to evaluate equity investors and choose ones aligned with your values and goals.
  • Learn how venture capital works, from sourcing to exit.
  • Gain insight into how investors think, what they’re looking for, and how to align incentives.
  • Discover how to plug into your regional and global startup ecosystems for support, funding, and growth.

What You’ll Do

What You’ll Walk Away With

  • A clear assessment of your current funding readiness.
  • A framework for evaluating and choosing the right capital sources for your business.
  • Better insight into how investors think and what they look for.
  • Strategies to leverage startup ecosystem support and resources.

Who This Is For

This workshop is for early-stage founders who are trying to figure out how to fund their business. It is a perfect fit for entrepreneurs deciding whether to raise outside money from investors or explore other ways to pay for their company's growth.

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

George Damian - Startup strategist | Former Executive Director of the Venture Capital Association of Alberta

George is a startup strategist, investor, and former energy executive who helps founders turn ideas into impactful ventures. As the former Executive Director of the Venture Capital Association of Alberta, he has supported innovation across Western Canada through his consultancy, press PLAY, and as an MBA instructor, with a strong focus on empowering underrepresented founders.

Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.

Learn more about Platform Membership

Refine what you’ve built. Focus on what matters. Scale with intention.

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Workshop Details
Schedule
August 18, 2026
1:00 - 4:00 PM
Fees
$25 +gst Single Workshop Seat.
(Non-Members)
$10 +gst Single Workshop Seat.
(Members)
Location
In-person at the Platform Innovation Centre
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