What Is This Workshop About?

What You’ll Learn

In the first session on Oct 20, 2026, we’ll cover:

  • Raising Capital: When to Raise & When to Pause
  • What are you Building? Startup vs Small Business
  • Why All Money isn't Created Equal: Understanding the Tradeoffs among Financing Options
  • Non-Dilutive Capital: The Good, the Bad and the Ugly
  • Equity (Dilutive) Capital: Courting your Ideal Match
  • The Venture Investment Cycle & Where you Fit In
  • Understanding Investor Motivations & Economics
  • Startup Ecosystems

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What You’ll Do

  • Walk through real examples and case comparisons of non-dilutive vs. dilutive capital
  • Map out where your own company sits on the startup-vs-small-business spectrum and the venture investment cycle
  • Network with other early-stage founders in the room

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What You’ll Walk Away With

  • A clear framework for distinguishing non-dilutive capital from dilutive capital
  • An understanding that raising capital always involves tradeoffs worth weighing carefully
  • A milestone-based mindset — tying a raise to specific events that visibly increase company value, rather than raising opportunistically
  • A realistic view of equity financing specifically: rareness , expensive, and long-term commitment
  • The ability to judge whether equity financing is actually the right fit for their company's stage and type, rather than defaulting to it as "the" way to raise capital

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Who This Is For

This workshop is for early-stage founders who are trying to figure out how to fund their business. It is a perfect fit for entrepreneurs deciding whether to raise outside money from investors or explore other ways to pay for their company's growth.

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

George Damian - Startup strategist & Investor

George is a startup strategist, investor, and former energy executive who helps founders turn ideas into impactful ventures. As the former Executive Director of the Venture Capital Association of Alberta, he has supported innovation across Western Canada through his consultancy, press PLAY, and as an MBA instructor, with a strong focus on empowering underrepresented founders.

Sylvia Wang
Program Manager, National Bank Investor Hub, Platform Calgary

Helps founders navigate the investment landscape and connect with the right capital partners.

Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.‍

Learn more about Platform Membership

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Refine what you’ve built. Focus on what matters. Scale with intention.

You May Also Like:

Raising Capital 201

Ready to learn about the investment process? Join Raising Capital 201 to learn about tools, frameworks, and best practices for raising money.

Raising Capital 101

Ready to learn about the investment process? Join Raising Capital 101 to learn about basic knowledge on funding literacy.

Workshop Details
Schedule
October 20th, 2026
1:00 - 4:00 PM
Fees
$10 +gst Single Workshop Seat.
(Members)
$25 +gst Single Workshop Seat.
(Non-Members)
Location
In-Person at the Platform Innovation Centre
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