What Is This Workshop About?

What You’ll Learn

  • How to identify a problem that's real, specific, and worth solving
  • How to strip away assumptions and get to the actual pain point
  • How to organize and pressure-test your thinking around the problem itself
  • How to design conversations that surface genuine insight, not confirmation

What You’ll Do

Build out a clear, evidence-backed statement of the problem you're solving across both sessions, test it against real conversations, and refine it week over week — with hands-on coaching throughout.

What You’ll Walk Away With

  • A validated problem statement, confirmed or reframed by real evidence
  • Clarity on whether the problem is urgent and worth solving
  • Confidence that you're solving something real — not something assumed
  • Clarity on what to test next

Who This Is For

  • Pre-product or idea-stage founders who want to validate their direction before investing in development.
  • Founders who have shipped a product but aren't seeing the traction they expected and want to reconnect with their customer.
  • Entrepreneurially curious individuals who want a structured, evidence-based approach to figuring out what to build — or what to fix.

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.

Learn more about Platform Membership

Refine what you’ve built. Focus on what matters. Scale with intention.

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Workshop Details
Schedule
Two sessions: September 24 and October 1
6:00 – 8:00 PM
Fees
$10 +gst Single Workshop Seat.
(Members)
$25 +gst Single Workshop Seat.
(Non-Members)
Location
Online via Zoom
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