Success isn’t based on the product you’ve built. It’s based on how well you understand your customer and solving a real problem.
Whether you're pre-product and trying to figure out where to start, or you've shipped something and aren't seeing the traction you expected, the answer is almost always the same: go back to the customer.
As a result, founders at both stages often share the same challenges:
After You Register
Following Discover 101, you'll be booking two mandatory 15-minute accountability check-ins. Expect to hear from us shortly after registration to get these on the calendar — attendance is expected.
A validated problem statement, confirmed or reframed by real evidence, clarity on whether the problem is urgent enough to be worth solving, and clarity on what to test next.
This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.
Cindy Nguyen
Venture Specialist, Platform Calgary
Works closely with founders in the discovery and validation stage, helping them turn early conversations into evidence they can act on.
Jennifer Chalamov
AI Literacy Educator, Founder of JennAI
Designs courses that give founders real, usable AI skills, teaching the good, bad, and ugly of AI so adoption starts with full understanding.
$25 +gst Single Workshop Seat.
Success isn’t based on the product you’ve built. It’s based on how well you understand your customer and solving a real problem.
Connect with likeminded innovators, startup resources and learn to navigate the complex web of the entrepreneurial ecosystem in Alberta
Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.
