What Is This Workshop About?

What You’ll Learn

The foundational frameworks, methodology, and vocabulary that the earliest stages of a startup are built on:

  • The startup lifecycle — Formation, Validation, Growth — and how a tech startup differs from a small business
  • How to shift from an "idea-first" to a "problem-first" mindset
  • The mechanics of an effective elevator pitch
  • Why customer discovery matters and how it shapes better early decisions
  • What an MVP actually is (and isn't)
  • The basics of the funding landscape — bootstrapping, dilutive, and non-dilutive capital
  • How to navigate Calgary's startup ecosystem and where to find support

What You’ll Do

  • A completed first-draft elevator pitch
  • A structured problem statement baseline that maps directly onto a Lean Canvas
  • A working command of startup language and mental models
  • Low-barrier connection to Calgary's startup community and resources
  • Clarity on where you fit in the ecosystem and a logical next step

What You’ll Walk Away With

A completed first-draft elevator pitch, a structured problem statement baseline, and low-barrier connections to Calgary’s startup community.

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Who This Is For

  • You have an idea and want practical steps to bring it to life
  • You’re curious about what support is available and how to access it
  • Startup terms like MVP, customer discovery or scaleup feel overwhelming
  • You want to meet other early-stage founders and build community

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

Shelby Boehm
Program Specialist, Founder Success, Platform Calgary

Supports early-stage founders through their first steps with Platform Calgary, helping them find the right program for where they are at.

Cindy Nguyen
Venture Specialist, Platform Calgary

Works closely with founders in the discovery and validation stage, helping them turn early conversations into evidence they can act on.

Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.‍

Learn more about Platform Membership

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Refine what you’ve built. Focus on what matters. Scale with intention.

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Success isn’t based on the product you’ve built. It’s based on how well you understand your customer and solving a real problem.

Startup 101: Your First Step Towards Entrepreneurship

Connect with likeminded innovators, startup resources and learn to navigate the complex web of the entrepreneurial ecosystem in Alberta

Workshop Details
Schedule
Coming soon
Fees
$10 +gst Single Workshop Seat.
(Members)
$25 +gst Single Workshop Seat.
(Non-Members)
Location
Online via Zoom
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