Raising Capital 101 & 201

What is this program about?

Raising Capital 101 & 201 are expert-led investment readiness workshops designed to equip equip attendees with the essential knowledge and strategies for successful fundraising. These sessions provide a foundational understanding of the investment landscape, capital-raising strategies, and best practices for securing funding rounds.

These workshops offer valuable insights into navigating the fundraising process, ensuring participants are well-prepared to engage with investors and accelerate their funding journey.

After completing both Raising Capital 101 and 201, you'll gain access to the Investor Coach Assignment: A one-hour session with a Platform Investor Coach.

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Raising Capital 101

For early-stage founders making critical funding decisions

This foundational series is designed to help entrepreneurs confidently navigate the complexities of startup financing. Whether you're exploring your first round or weighing alternative paths, each session offers actionable insights for building a scalable, fundable company.

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Raising Capital 201

For founders preparing to raise investment and scale

Ready to take the next step? This advanced series builds on foundational knowledge to help founders prepare for and navigate the fundraising process. You'll leave with tools, frameworks, and investor insights tailored to your stage.

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Joe Williams

Board Member

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Joe Williams

Advisor

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Why Register

Target Audience:

Raising Capital 101: Building the Right Foundation

This session covers:

When to Raise & When to Pause
Learn how to time your fundraising strategically based on growth stage, market conditions, and internal readiness.
Startup vs. Small Business: What Are You Really Building?
Understand the key differences in goals, growth trajectories, and funding strategies.
Why All Money Isn’t Created Equal
Explore the tradeoffs between grants, debt, angel capital, VC funding, and more.
Non-Dilutive Capital: The Good, the Bad & the Ugly
Navigate the risks and rewards of grants, loans, and other non-equity sources.
Equity (Dilutive) Capital: Courting Your Ideal Match
Learn how to evaluate equity investors and choose ones aligned with your values and goals.
The Venture Investment Cycle & Where You Fit In
Demystify how venture capital works, from sourcing to exit.
Understanding Investor Motivations & Economics
Gain insight into how investors think, what they’re looking for, and how to align incentives.
Mapping Your Ecosystem
Discover how to plug into your regional and global startup ecosystems for support, funding, and growth.

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This session covers:

When to Raise & When to Pause
Learn how to time your fundraising strategically based on growth stage, market conditions, and internal readiness.
Startup vs. Small Business: What Are You Really Building?
Understand the key differences in goals, growth trajectories, and funding strategies.
Why All Money Isn’t Created Equal
Explore the tradeoffs between grants, debt, angel capital, VC funding, and more.
Non-Dilutive Capital: The Good, the Bad & the Ugly
Navigate the risks and rewards of grants, loans, and other non-equity sources.
Equity (Dilutive) Capital: Courting Your Ideal Match
Learn how to evaluate equity investors and choose ones aligned with your values and goals.
The Venture Investment Cycle & Where You Fit In
Demystify how venture capital works, from sourcing to exit.
Understanding Investor Motivations & Economics
Gain insight into how investors think, what they’re looking for, and how to align incentives.
Mapping Your Ecosystem
Discover how to plug into your regional and global startup ecosystems for support, funding, and growth.

‍

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Raising Capital 201: Getting Deal-Ready

This Session Covers:

Foundations of Raising Capital (Refresher)
Reinforce key principles and update your fundraising playbook.
The Venture Investment Cycle: Deep Dive
Understand how to time your raise and position yourself effectively at each stage.
Investment Vehicles
SAFE, convertible notes, equity rounds — what they are and when to use them.
Due Diligence Demystified
Know what investors look for, how to prepare, and how to avoid common pitfalls.
Cap Table 101
Learn how ownership is structured, modeled, and diluted over time.
Valuation: What Is Your Startup Worth?
Explore frameworks for assessing your valuation — and justifying it to investors.
Startup Investor AMA
Ask your burning questions directly to active investors in a candid Q&A.
Where Do I Go From Here?
Build your personalized next steps and fundraising roadmap.

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This Session Covers:

Foundations of Raising Capital (Refresher)
Reinforce key principles and update your fundraising playbook.
The Venture Investment Cycle: Deep Dive
Understand how to time your raise and position yourself effectively at each stage.
Investment Vehicles
SAFE, convertible notes, equity rounds — what they are and when to use them.
Due Diligence Demystified
Know what investors look for, how to prepare, and how to avoid common pitfalls.
Cap Table 101
Learn how ownership is structured, modeled, and diluted over time.
Valuation: What Is Your Startup Worth?
Explore frameworks for assessing your valuation — and justifying it to investors.
Startup Investor AMA
Ask your burning questions directly to active investors in a candid Q&A.
Where Do I Go From Here?
Build your personalized next steps and fundraising roadmap.

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The Startups

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DecisionHub

Decisionhub is reducing bias in group decision-making through an online platform that allows organizations to efficiently make decisions on applications.

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TechJutsu

TechJutsu is a cybersecurity company specializing in Identity & Access Management.

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Moovez

moovez is a managed marketplace platform providing hassle-free moves & deliveries to SMBs and consumers.

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Marmot Benefits Inc.

Marmot Benefits offers modern debt relief strategies that give employees financial wellness support to help them be more engaged, motivated and happier in their job.

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