Turn your proof of concept into a product that works — for real users, at scale.
Without clear structure, it's easy to carry forward messy code, poor user experience, or unnecessary features, ultimately slowing you down when it matters most.
As a result, many founders:
The goal of this session is simple: refine what you’ve built into a focused, usable MVP — and create a path to scale it with confidence.
A clear definition of what your MVP needs and what to leave out, a simplified user flow for onboarding, usage and feedback, and a practical plan to refine, build and scale.
Note: This session is designed for founders who already have something built or tested. If you're at an earlier stage, you must take Discover 101 before your registration for this workshop will be approved.
This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.
Ryan Wiebe – Founder & CEO, Launch Interactive
Ryan is a product and design leader with 20+ years of experience helping startups and enterprises bring ideas to life. He is deeply involved in Calgary’s tech ecosystem as a coach through-out various Platform Calgary programs, and as Vice President of Product Calgary.
Justin Lutzko – Founder & CEO, LootzySoft
Justin helps companies turn technology into scalable assets through software, AI, and data strategy. With 13+ years of experience scaling products from MVP to market leader, he brings a practical, execution-focused perspective.
$25 +gst Single Workshop Seat.
Stop building for "everyone" — define exactly who you're solving for.
Ready to move beyond the basics and start building a repeatable, scalable sales motion?
You've validated the problem. Now learn how to turn that insight into your first real sales conversations.
Turn your proof of concept into a product that works — for real users, at scale.
Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.
