Platform Calgary

Sales 101: From Insight to Outreach

You've validated the problem. Now learn how to turn that insight into your first real sales conversations.

Without a clear approach to early sales conversations and outreach, even well-validated ideas struggle to gain traction:

Founders lead with their solution before confirming the customer is ready to do something about their problem right now.
Outreach feels awkward or inconsistent, so it doesn't happen with enough volume or cadence to build a real pipeline.

The goal of this session is to bridge the gap between customer insight and sales action — giving you the fundamentals to start conversations, handle resistance, and keep things moving.

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What is this workshop about?

What You’ll Learn

How to move from "I understand your problem" to "here's why you should act on it now", and why that shift is harder than it sounds.
The basics of change management in sales: why awareness of a problem doesn't automatically create urgency to solve it, and how to work with that reality.
How to build outreach habits, cadence, volume, and multi-threading, that open doors without feeling pushy.

What You’ll Do

So What? Exercise: Share the problem you believe you solve, then have the room push back — again and again — until you land on a statement that's genuinely compelling enough to make someone take a meeting.
Write Your Outreach Script: Draft a personalized outreach message grounded in your customer's reality and, time permitting, share it with the group for feedback.
Set Up Basic Pipeline Tracking: Walk away with a simple system for logging follow-ups and keeping yourself accountable to next steps.

What You’ll Walk Away With

A sharpened value statement that moves beyond the problem and into the case for action.
A first-draft outreach script you can send this week.
A basic pipeline tracking setup so your early sales efforts don't fall through the cracks.

Who This Is For

Founders coming out of customer discovery who are ready to start having sales conversations — but aren't sure how to make that leap.
Early-stage entrepreneurs who find outreach uncomfortable and want a practical, repeatable approach.
Founders who can clearly articulate the problem but struggle to get customers to commit to doing something about it.

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

Trevor Dietrich – Fractional Sales Executive & Startup Coach

Trevor is a fractional sales and marketing leader with over 25 years of experience helping early-stage companies build sales systems, sharpen go-to-market strategy, and generate revenue. He has coached more than 50 startups through accelerator programs and brings firsthand founder experience as the co-founder of a mobile startup he successfully scaled and exited.

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Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.‍

Learn more about Platform Membership

‍

Sales 101: From Insight to Outreach

Without a clear approach to early sales conversations and outreach, even well-validated ideas struggle to gain traction:

What is this workshop about?

What You’ll Learn

What You’ll Do

What You’ll Walk Away With

Who This Is For

Co-Created & Facilitated By

Trevor Dietrich – Fractional Sales Executive & Startup Coach

Pricing

$25 Non-Members

$10 Members

Learn more about Platform Membership

Refine what you’ve built. Focus on what matters. Scale with intention.

You May Also Like:

Sales 201: Go-To-Market Strategy & Building a Sales Pipeline

Sales 101: From Insight to Outreach

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