CMO Office Hours

Hosted By: Interval Consulting @ Platform Innovation Centre (East Annex)

Flash marketing mentoring sessions with Calgary’s top CMOs and marketing leaders.

Got marketing on your mind? Meet with Calgary’s top tech marketing leaders for 10 minutes of 1:1 flash-mentoring for your business, all for the price of a food donation to the Calgary Food Bank.

How much should you be spending on marketing? Should you focus on paid or organic marketing? Is your social strategy good enough? Is your content up to par? Are your agencies producing valuable work? How can you make customer acquisition more reliable? What hires should you make and when? Do you need to rebrand?

Five of Calgary’s most experienced marketing leaders are sitting down with you to answer your questions. Please bring a donation of non-perishable food, baby food or unopened pet food.

This event is a part of Innovation Week – a week of events to showcase the diversity and depth of what’s happening in innovation and technology in Calgary and celebrate the people and the ideas that are having an impact.

Your Flash Marketing Mentors

Christine Gillies, Chief Product and Marketing Officer @ Blackline Safety (LinkedIn)

Specialty: Rapidly growing technology businesses.

Christine is a seasoned marketing and product management executive with over 20 years of leadership experience in technology, startups, and high-growth companies. Prior to joining Blackline, she was the Director of Product and Client Marketing at Benevity and worked at SMART Technologies as a Product Line Manager in Technology Product Management. She holds an MBA in International Business from the University of Calgary and in 2023 was named one of Canada’s Best Executive Awards by The Globe and Mail.

Michael Gaudet, Principal @ Eighty Twenty CMO (LinkedIn)

Specialty: Fractional CMO for scale-up B2B SaaS companies.

Michael delivers KPI-driven, Fractional CMO Leadership with a track record of success in scaling companies and getting them to their next round (at higher valuations). He previously support and led digital, marketing and BDR teams for Getty Images/iStockphoto, Vovia, Benevity (now a unicorn – 1B+ valuation), Swoop Airlines, and Harvest Builders, where he helped Neo Financial (another unicorn) get to their Series A. Originally from Cornwall, Ontario, he holds a BComm from McGill University an MBA from the University of Calgary.

Matt Hayles, Founder & Principal Consultant @ Interval Consulting (LinkedIn)

Specialty: Building effective marketing teams for 7-figure B2B businesses.

Over more than 15 years, Matt has built dozens of high-performance marketing and digital teams in North America, South America, Europe, and Asia for brands like the Calgary Zoo, Shell Canada, Canadian Pacific Railway, Volkswagen and BlackBerry (remember BlackBerry?). Today he works with B2B founders to deliver no-fuss marketing that generates business value over the short- and long-term.

Heather Ilsley, Growth Marketing Consultant and Fractional CMO (LinkedIn)

Specialty: High growth tech-focused organizations

Heather is an accomplished senior marketing leader working predominantly with technology, SaaS, financial services, B2B, and e-commerce firms. Over the last 20+ years, she has helped hundreds of companies around the globe improve their marketing ROI and drive profitable growth. Previously, she was a partner and SVP of Strategy at Vovia, the Director of Marketing at Benevity, and has led demand generation for several high-growth tech firms including DO2 Technologies and SMART Technologies.

Anju Visen-Singh, Senior Director, Marketing @ Acuity Insights (LinkedIn)

Specialty: Building exceptional marketing teams for B2B and B2C.

Anju is a purpose-driven and passionate leader with over 30 years of global media and marketing experience. She has successfully steered marketing strategy and planning in various sectors including higher education, technology, banking, and media. She was previously Vice President of Marketing at Benevity and AVP, Marketing at the University of Calgary. Born in India, she holds an MBA from Aspen University and has also contributed as the Director of Global Education Marketing at SMART.

Register here!

DETAILS

• Date: November 20, 2023
• Time: 3:00 – 5:00 PM
• Location: Platform Innovation Centre (East Annex)
• Cost: $12.59. Please bring a donation of non-perishable food, baby food or unopened pet food.
• Website: https://www.showpass.com/cmo-office-hours/

HOSTED BY

• Interval Consulting