The Business of Video Games: Commercialization and IP
.svg)
March 12, 2026
1:00 pm—2:30 pm
Online
Hosted by:
The video game industry is more than creativity and code; it’s a business built on attention, distribution, and intellectual property. This webinar delivers a practical, founder-focused breakdown of the business and legal realities of building video games in Canada. From how games actually make money and get discovered, to how IP, contracts, and monetization decisions shape long-term outcomes, this session connects the dots between commercial strategy and legal protection. Attendees will gain clarity on: - How modern video games are marketed, monetized, and scaled - The role of platforms, publishers, creators, and communities in determining success - Why IP ownership and early business decisions matter more than most founders realize - Key legal considerations around copyright, trademarks, monetization, and creators, without legal jargon Designed for developers, founders, creators, and entrepreneurs who want to move beyond hobby projects and understand the real economics of the game industry.
The video game industry is more than creativity and code; it’s a business built on attention, distribution, and intellectual property.
This webinar delivers a practical, founder-focused breakdown of the business and legal realities of building video games in Canada. From how games actually make money and get discovered, to how IP, contracts, and monetization decisions shape long-term outcomes, this session connects the dots between commercial strategy and legal protection.
Attendees will gain clarity on:
- How modern video games are marketed, monetized, and scaled
- The role of platforms, publishers, creators, and communities in determining success
- Why IP ownership and early business decisions matter more than most founders realize
- Key legal considerations around copyright, trademarks, monetization, and creators, without legal jargon
Designed for developers, founders, creators, and entrepreneurs who want to move beyond hobby projects and understand the real economics of the game industry.
Online
Explore more events
Recruitment Technology for Business Growth: What You Actually Need to Scale
There is no shortage of hiring technology, but most growing companies buy too much, too soon, or choose the wrong tools entirely. This free webinar will identify the recruitment technologies that small- and medium-sized organizations (SMEs) need.
Hiring That Actually Works: Designing Recruitment Workflows that Scale
In 2026, attracting, evaluating, and hiring qualified talent in Alberta requires intentional workflows.This free virtual session will focus on building a recruitment workflow that works consistently as your company grows.
PTAC – Digital Innovation Forum 2026: Canadian Energy Powering Data Centers
Join industry leaders at the PTAC-DIF 2026 to unlock the power of Canadian energy transforming data centers and digital infrastructure.
Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.