The Business of Video Games: Commercialization and IP

The video game industry is more than creativity and code; it’s a business built on attention, distribution, and intellectual property. This webinar delivers a practical, founder-focused breakdown of the business and legal realities of building video games in Canada. From how games actually make money and get discovered, to how IP, contracts, and monetization decisions shape long-term outcomes, this session connects the dots between commercial strategy and legal protection. Attendees will gain clarity on: - How modern video games are marketed, monetized, and scaled - The role of platforms, publishers, creators, and communities in determining success - Why IP ownership and early business decisions matter more than most founders realize - Key legal considerations around copyright, trademarks, monetization, and creators, without legal jargon Designed for developers, founders, creators, and entrepreneurs who want to move beyond hobby projects and understand the real economics of the game industry.