What is this workshop about?

What You’ll Learn

  • How to prioritize features using real-world frameworks (must, should, could, won’t).
  • Why UX, user flows, and design decisions matter before scaling development.
  • How to think about tech stacks, cost, and scalability without overcomplicating your build.

What You’ll Do

  • Audit Your Current Build: Identify gaps between your proof of concept and a usable MVP.
  • Prioritize What Matters: Use a structured framework to decide what makes it into version one.
  • Map the User Experience: Sketch your user flow and identify friction points in your product.
  • Define Your Next Build Path: Choose the right tools, approach, and level of complexity for your stage.

What You’ll Walk Away With

  • A clear definition of what your MVP actually needs to include (and what to leave out)
  • A simplified user flow that supports onboarding, usage, and feedback
  • A practical plan to refine, build, and scale your product

Who This Is For

  • Founders who have built a proof of concept (or scrappy prototype) and are ready to refine it
  • Early-stage teams preparing to launch or improve their MVP
  • Non-technical founders working with (or planning to work with) designers and developers

Note: This session is designed for founders who already have something built or tested. If you're at an earlier stage, you must take Discover 101 before your registration for this workshop will be approved.

Co-Created & Facilitated By

This workshop is led by experienced builders who have taken products from early prototypes to scalable systems — and know where founders get stuck along the way.

Ryan Wiebe – Founder & CEO, Launch Interactive

Ryan is a product and design leader with 20+ years of experience helping startups and enterprises bring ideas to life. He is deeply involved in Calgary’s tech ecosystem as a coach through-out various Platform Calgary programs, and as Vice President of Product Calgary.

Justin Lutzko – Founder & CEO, LootzySoft

Justin helps companies turn technology into scalable assets through software, AI, and data strategy. With 13+ years of experience scaling products from MVP to market leader, he brings a practical, execution-focused perspective.

Pricing

$25 Non-Members

$25 +gst Single Workshop Seat.

$10 Members

$10 +gst Single Workshop Seat.

Learn more about Platform Membership

Refine what you’ve built. Focus on what matters. Scale with intention.

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MVP 201: Refine to Scale
Workshop Details
Schedule
Wednesday, May 20th, 2026
6:00 – 8:30 PM
Fees
$25 +gst Single Workshop Seat.
(Non-Members)
$10 +gst Single Workshop Seat.
(Members)
Location
In-Person at the Platform Innovation Centre
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