The Perfect Companion to Our Cohort Programs

Our new workshop series is specifically designed to run alongside and enhance traditional cohort-based programs. These sessions offer the hands-on, timely execution you need to bridge the gap between idea and validate and keep building year-round.

MVP 201: Refine to Scale

Turn your proof of concept into a product that works — for real users, at scale.
Without clear structure, it's easy to carry forward messy code, poor user experience, or unnecessary features, ultimately slowing you down when it matters most.
As a result, many founders:
  • Try to scale something that wasn’t designed for real users.
  • Overbuild features instead of focusing on what drives actual value and retention.
The goal of this session is simple: refine what you’ve built into a focused, usable MVP — and create a path to scale it with confidence.

🧠 What You’ll Learn

  • How to prioritize features using real-world frameworks (must, should, could, won’t).
  • Why UX, user flows, and design decisions matter before scaling development.
  • How to think about tech stacks, cost, and scalability without overcomplicating your build.

🎯 What You’ll Walk Away With

✔ A clear definition of what your MVP actually needs to include (and what to leave out)
✔ A simplified user flow that supports onboarding, usage, and feedback
✔ A practical plan to refine, build, and scale your product

📅Wednesday, May 20th, 2026 | 6:00 – 8:30 PM | In-Person at the Platform Innovation Centre

Sales 101: From Insight to Outreach

Without a clear approach to early sales conversations and outreach, even well-validated ideas struggle to gain traction:
  • Founders lead with their solution before confirming the customer is ready to do something about their problem right now.
  • Outreach feels awkward or inconsistent, so it doesn't happen with enough volume or cadence to build a real pipeline.

The goal of this session is to bridge the gap between customer insight and sales action — giving you the fundamentals to start conversations, handle resistance, and keep things moving.

🧠 What You'll Learn

  • How to move from "I understand your problem" to "here's why you should act on it now" — and why that shift is harder than it sounds.
  • The basics of change management in sales: why awareness of a problem doesn't automatically create urgency to solve it, and how to work with that reality.
  • How to build outreach habits — cadence, volume, and multi-threading — that open doors without feeling pushy.

🎯 What You'll Walk Away With

✔ A sharpened value statement that moves beyond the problem and into the case for action.

✔ A first-draft outreach script you can send this week.

✔ A basic pipeline tracking setup so your early sales efforts don't fall through the cracks.

📅Wednesday, June 17, 2026 | 6:00 – 8:30 PM | In-Person at the Platform Innovation Centre

Workshop Tiers

101 Workshops: Foundational

These workshops are designed for early-stage founders who want to build a stronger foundation for their business.

They’re ideal for people who are exploring an idea, validating a problem, or looking for practical guidance on the core building blocks of launching and growing a startup.

You should attend a 101 workshop if you are:

• Exploring a new business or startup idea
• Looking for clarity on where to start
• Building your understanding of key startup concepts and frameworks
• Interested in learning alongside other founders
• Ready for practical, beginner-friendly guidance you can apply right away

201 Workshops: Application


These workshops are designed for founders who are ready to go deeper and apply what they’ve already started learning. They are best suited for participants who have a clear business idea, some early progress, and are prepared for a more focused, hands-on experience.

You should attend a 201 workshop if you are:

• Already working on a startup or business idea

• Ready to apply foundational concepts to your own venture

• Looking for a more interactive, focused workshop setting

• Prepared to engage with more advanced material

• Interested in a smaller group experience with peers at a similar stage

These Workshops Are For You If:

  • You have an idea or early product and need clarity on what to build or how to start selling it.
  • You’re actively building (or about to build) and want to avoid wasting time and money on the wrong things
  • You’re feeling stuck — whether that’s overbuilding your product or struggling to get consistent traction
  • You’ve started talking to customers or users but aren’t sure what to do with the feedback
  • You want practical, step-by-step guidance and to leave with something you can actually use right away

Registration & Pricing Options

$25 Non - Members

$25 +gst Single Workshop Seat
Access to any one workshop.

$10 Members

$10 +gst Single Workshop Seat
Access to any one workshop.

Learn more about Platform Membership

Continuous Momentum for Your Founder Journey

Stop guessing and make progress faster.

You can move past the "someday" phase and start making real progress without wasting your limited time or money.

Learn by doing.

These sessions are active working labs where you tackle your real business tasks right then and there.

Leave with a finished business tool.

You won't walk away with just a to-do list; every session ends with a completed task, such as a validated sales script, a product roadmap, or a plan to test your idea with real people.

Get the right help for your specific stage.

Work directly with practitioners who solve real startup problems every day ensuring the content and help you get matches exactly where your business is today.

Additional Workshops Dropping May 2026

The series is growing! Be the first to know what is coming next!

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Discover 101: Is Your Problem Worth Solving?

Knowing your customer enables you to develop products that address their needs, pain points, and preferences, ideally resulting in product-market fit and paying customers!

Platform Pre-Accelerator

A 9-week, in-person pre-accelerator for Calgary tech founders with early traction who want to move beyond theory to structure, accountability, and real execution.
Program Details
Workshop Details
Schedule

Wednesdays | Time of Day & Format Varied (In-person/Online)

Target

Idea to Early Validation

Fees

$25 +gst (Non-members)
$10 +gst (Platform Members)

Location

Varied (In-person/Online)

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